jueves, 20 de junio de 2013

The Ski Week. The Alpine Tour


The Ski Week brand and concept is owned by European Travel Ventures - a private limited company registered in Stockholm, Sweden and the head office is in London, UK.
Following the steps of the Yacht Week, the company will launch in March 2014 the Ski Week. European Travel Ventures want to create the ultimate winter event. It will be a week filled with skiing, music, parties and guests from all over the world. Every day will be exceptional, every night something magical.
The Alpine Tour will survey the best resorts so that The Ski Week is the best it possibly can be when it is launched in 2014. A team of The Yacht Week veterans has been travelling across the Alps for 26 days searching for the deepest snow, intensest parties and the most unique resorts. The search started in Austria on 7th March, 2013, continuing through Switzerland, France and Italy. The goal is to offer you the best week of skiing you've ever had.




 



lunes, 17 de junio de 2013

FIS SnowKidz Award 2014


In September 2013, the FIS member National Ski Associations will be invited to apply with their projects for the 3rd ‘FIS SnowKidz Award', presented as part of the ‘Bring Children to the Snow' campaign. This award aims to recognise and promote the best examples of bringing children to the snow in varying national circumstances.

The FIS SnowKidz Award 2012 was presented at the 48th International Ski Congress in Kangwonland (KOR). The judging panel had a difficult time deciding the final eight projects from 21 nominations. In the end, the judges could not separate Germany’s School Sport Concept and the Czech Republic’s SnowKidz events and the two countries tied for 1st position.
The FIS SnowKidz Award 2014 will be presented at the 49th International Ski Congress in Barcelona (ESP). Event Organisers wishing to apply must contact their National Ski Association who is the responsible organisation for submitting applications to FIS. Projects must be on-going or no older than two years. Each National Ski Association may submit a maximum of two projects. All eight projects selected for the final round and presented at the FIS Congress 2014 will receive a certificate and CHF 5’000. The winning projects will receive additional CHF 10’000 (1st prize), CHF 8’000 (2nd prize) and CHF 5’000 (3rd prize).

In November 2008, the FIS Council decided to initiate a campaign to 'Bring Children to the Snow'. The campaign has been divided into two dimensions: an International Communication Campaign and a National Activity Campaign with different projects and programs depending on the country.
The main aim of the FIS campaign is creating a pool of lifetime skiers and snow lovers among small children. The campaign is about bringing newcomers to snow and keeping those with initial experience there. At the same time, it is not focused on generating competitors for any particular FIS discipline in the first instance

domingo, 16 de junio de 2013

FIS Awards Marketing and Commercial Rights to the 2019 and 2021 Alpine and Nordic World Ski Championships

FIS awarded the marketing of all commercial rights to the FIS Alpine World Ski Championships and the FIS Nordic World Ski Championships taking place in 2019 and 2021 to Infront Sports & Media. This was announced after the spring meeting of the FIS Council in Cavtat-Dubrovnik.
The agreement between the federation and the international sports marketing company includes the distribution of worldwide media rights across all platforms and territories. It also covers the complete spectrum of marketing rights, including title sponsorship, presenting sponsorship and hospitality packages.

Furthermore, Infront will handle media production of the four events, transmitting an HD signal to broadcasters around the world.
Gian Franco Kasper, FIS President stated: "The FIS World Championships in the Alpine and Nordic Events have demonstrated their status amongst the most important winter sports events. We are confident that the new partnership between FIS and Infront to market and broadcast the Championships in 2019 and 2021 can develop them even further and especially on a global basis".
Bruno Marty, Executive Director Winter Sports at Infront, commented: "Covering two global event highlights, the agreement marks a milestone in the continuous enhancement of Infront’s top-level winter sports portfolio. We thank the FIS for its trust in our expertise and are proud to provide it with the full spectrum of commercial support out of one hand. We will greatly contribute our experience from marketing a majority of FIS World Cup events and further boost the commercial strength of the FIS Alpine and Nordic World Championships. The experience we have gained from jointly developing the media production standards for FIS World Cup events, will further contribute to an increased appeal".

The hosts for the 2019 and 2021 FIS Alpine and Nordic World Ski Championships are not yet determined. Bids for the 2019 Alpine event have been submitted by Are (Sweden) and Cortina d’Ampezzo (ITA). Candidates for the 2019 Nordic event include Almaty (Kazakhstan), Oberstdorf (Germany), Planica (Slovenia) and Seefeld (Austria). A proven track record in the marketing of FIS events as media and/or marketing partner to the majority of national associations hosting FIS World Cup events across various disciplines, Infront is already profoundly involved in the sport on a global level. In this role, it has facilitated global media rights distribution through a collective approach, developed and produced attractive programming formats and increased worldwide visibility for the series. On the sponsorship side, Infront has successfully implemented a streamlined sponsorship approach across more than 50 races in Alpine skiing – guaranteeing high exclusivity and an impactful positioning to sponsors.

Together with the FIS, Infront has also established guidelines to ensure a consistent quality in media production across the entire season. Thanks to its know-how and capabilities in the field, the group has also produced selected events with its own team. In the past, Infront has already collaborated with FIS for the media rights distribution of the FIS Alpine and Nordic World Ski Championships outside of Europe. As a shareholder of FIS Marketing AG, it is involved in the marketing of FIS controlled rights to the FIS World Cup.

Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing companies in the world. Infront has around 500 employees in 20 offices across 10 countries, including Austria, China, Finland, France, Germany, Italy, Singapore, Sweden, Switzerland as well as countries hosting a major sports event. The company enjoys successful partnerships with 120 rights-holders and hundreds of sponsors and media companies.
In 2012, Infront successfully delivered over 3,300 event-days including 18 World Championships.