Zermatt and Saas-Fee Win Top Recognition for their Environmentally Friendly Transport Systems

By Raúl Revuelta

Fourteen destinations were evaluated by the VCS (Swiss Motor Club): Adelboden, Arosa, Crans-Montana, Davos Platz, Engelberg, Grindelwald, Lenzerheide, Leukerbad, Saas-Fee, Scuol, St. Moritz, Verbier, Wengen and Zermatt. This new "mobile & ecological" rating by the VCS is intended to assist consumers with decision making on winter holidays. The survey was supported amongst others by the STV (Swiss Tourism Association) and the Federal Office for Spatial Development ARE.
 

Zermatt takes 1st place. In second place was Saas-Fee, also car-free, followed by St. Moritz. The Transport and Environment Association gave the highest ratings to Zermatt and Saas-Fee for their excellent rail and bus connections. The two winter hotspots in canton Valais were also recognised for their efforts in promoting public transport.

"For car-free Zermatt, this award is confirmation that our decades of effort and commitment for a sustainable destination are being rewarded", says Zermatt Tourismus Director Daniel Luggen. He is aware that tourism is effectively a balancing act between comfort, growth and improvement of offers on the one hand and sustainability on the other: "We will continue to be committed to sustainability. We’re staying on the ball!".

The Transport and Environment Association also praised other resorts, such as Davos and Grindelwald where local bus rides are free.

Another resort that received special praise was the Lower Engadine resort of Scuol, where "Holidays Without Your Car" packages - that include free access to public transport, separate transport of luggage and electric bicycles for hire - are available.

Among the criteria evaluated were travelling time to the destination, signage, local buses, frequency of public transport and luggage transport possibilities. 

Zematt's Ski Pistes Online

By Raúl Revuelta

Since 18 August 2011 it’s been possible to ski several pistes with just one mouse click so that in summer you can see how the runs look in winter. All thanks to Street View in Google Maps.

"With the help of Google Street View, our guests can - at least virtually - skim down the pistes and enjoy fabulous views of the Matterhorn between holidays", says Daniel Luggen, Resort Director of Zermatt. Non-skiers or those who have had enough of the heat in a city office, can now cool down with one mouse click - all thanks to Zermatt’s large fan community. With a public vote, in February 2011 the Swiss population selected its favourite ski area from 30 regions and decided which ski region should be filmed first from the Street View snowmobiles. Around 37,000 people cast their vote and Zermatt was chosen as the favourite ski region – thanks to Zermatt fans!

A survey from March 2011 shows that 53% of all people in Switzerland have used Street View at least once. Street View is also an important tool for planning travel inside and outside Switzerland. The 25% access from abroad shows the popularity of Swiss pictures on Google Maps. Some 1000 Swiss companies, including Switzerland Tourism, have already integrated Google Maps into their websites.